Hearst Magazines

Forging Powerful Partnerships Across Diverse Consumer Markets

Lisa Goodman’s career embodies the convergence of creative vision, strategic sales and transformative innovation across the evolving landscape of media and marketing. With over three decades of experience, she has built a formidable reputation as a results-driven executive with deep expertise in digital media, data, content, video, programmatic and custom publishing. Her early roles at Ziff Davis and Hachette Filipacchi Media laid the groundwork for her mastery in advertising sales, particularly in consumer-facing industries such as fashion, beauty, food, tech and finance.

Goodman’s ability to build enduring relationships and exceed growth targets has propelled her from regional sales roles to executive oversight of key national categories. Her leadership style is defined by a collaborative, inclusive approach that consistently inspires high-performance teams and cultivates strong agency and brand partnerships. With a diverse client portfolio spanning major consumer sectors— from tech and CPG to fashion and health—she consistently creates high-impact solutions that resonate across industries and platforms.

"Lisa Goodman Is More Than A Media Executive; She’s A Strategic Force Redefining How Brands Connect With Consumers In A Dynamic, Data-Driven World"

A Visionary Transforming Media in a Data-Driven Era

In her current role as group executive director at Hearst Magazines, Goodman leads the technology and finance categories for the San Francisco Bay Area and the Pacific Northwest. Leveraging Hearst’s first-party data and innovative ad products, she develops impactful campaigns that drive results. Goodman also shapes partnerships to maximize the reach and resonance of more than 25 iconic Hearst brands, including Cosmopolitan, ELLE, Men’s Health and Good Housekeeping.

Prior to this, she held progressive roles within Hearst’s San Francisco office, overseeing fashion and luxury accounts while managing key agency relationships and multicultural partnerships. Her tenure has been characterized by consistent growth, agility in shifting category dynamics and a dedication to cultural fluency in content and marketing.

As a HearstLab Scout, a secondary role within Hearst, Goodman extends her expertise into venture support by evaluating pre-seed and seed investments in women-led startups. She advises emerging founders on go-to-market strategies, aligning her passion for innovation with her commitment to fostering the next generation of business leaders.

Lisa Goodman is more than a media executive; she’s a strategic force redefining how brands connect with consumers in a dynamic, data-driven world. Her leadership continues to shape the future of integrated marketing and elevate Hearst’s position as a powerhouse in premium lifestyle publishing.